Rethink Australia marketing approach, Tourism Malaysia told

Rethink Australia marketing approach, Tourism Malaysia told

Tourism Malaysia needs to rethink its marketing approach on Australia in view of the rapidly changing travel and tourism trends, said Eddie Vela, a former senior Malaysia Airlines (MAS) executive.

“With the rise in the number of free independent travellers (FITs) with their growing affluence and high disposable income, a new trend is developing in the choice of destinations and carriers,” he told the Australia-Malaysia Business Council at its monthly meeting here.

“Today, singles and upwardly mobile couples are looking for ways to break away from the staid ways of group travel. They are looking for cultural and educational experiences. They want to go off the beaten track and select destinations that interest them,” he said.